Starbucks comes out with new holiday cups designs every year, but this year’s design stirred up quite a bit of controversy in the media. Starbucks typically puts snowflakes or snowmen on their cups, but decided to go with a plain red cup this year to be a blank canvas for consumers. Starbucks vice president of Design & Content, Jeffrey Fields, said “this year we wanted to usher in the holidays with a purity of design that welcomes all of our stories.” Fields also said the design was meant to embrace “the simplicity and the quietness” of the holiday season.
This simple cup design spread great controversy over the internet and some people thought it had something to do with the yearly “War on Christmas” that takes place every year. Joshua Feuerstein, a former pastor and current internet personality and evangelist, took great offense by the design and all the controversy. In a video he posted he stated, “Do you realize that Starbucks wanted to take Christ, and Christmas, off of their brand-new cups? That’s why they’re just plain red.” Here is the video where he talked about his negative views on the new cup:
The video of Feuerstein spread like wild fire through social media and other online resources. It has been watched over 16 million times on his Facebook page alone. The cup upset many Christians, along with Feuerstein. Many people resorted to social media to get their opinions heard.
As you can see, some people could care less about the cup design while others took great offense to it and discontinued doing business with Starbucks. This controversy all started about three weeks before Thanksgiving, and as soon as people got word of the new design, it was an instant hot topic.
Talk show host, Ellen DeGeneres, weighed in on the subject by using sarcasm to mock the people over reacting about the cup. She said, “The old cups had snowflakes and Santa’s sleigh and elves. You know, all the things you find in the Bible.”
Internet memes have also been a popular way for people to express their opinion on the subject.
Few people think that this whole controversy was brought up by Liberal news outlets to make Starbucks look bad and to bring up the “war on Christmas.” As you can see everyone has an opinion on the subject and whether you think Starbucks was trying to go against Christians and the Christmas holiday is up to you. Controversy like this tends not to last but a week or two before everyone forgets about it and moves on with their lives. Many people who call it a waste of time could not be more excited for all this news to pass and so they could see the news focus on more important things.
Needless to say, there will be many more things, like the Starbucks red cups, coming up in the news in the future and it will be interesting how things play out in comparison.
Ember, Sydney. “Starbucks’s Red Holiday Cups Inspire Outcry Online.” The New York Times. The New York Times, 9 Nov. 2015. Web. <http://www.nytimes.com/2015/11/10/business/starbuckss-red-holiday-cups-inspire-outcry-online.html>.
Whitten, Sarah. “Starbucks Holiday Red Cup Brews Controversy on Social Media.” CNBC. 13 Nov. 2015. Web. <http://www.cnbc.com/2015/11/09/starbucks-holiday-red-cup-brews-controversy-on- social-media.html>.
Abad-Santos, Alex. “Starbucks’s Red Cup Controversy, Explained.” Vox. 10 Nov. 2015. Web. http://www.vox.com/2015/11/10/9707034/starbucks-red-cup-controversy